Founded in 1957 and present in all regions of Brazil, Casas Bahia sells appliances, durable household goods and furniture. The chain’s mission is to make its consumers’ dreams come true, offering facilitated access to credit, and working with a management model focused on simplicity, respect and total dedication to clients, employees, suppliers and commercial partners. The company is operated by Via Varejo, one of GPA’s business units, which is also responsible for Pontofrio’s administration.
Launched in 2009, the e-commerce channel CasasBahia.com.br is dedicated to offer the best purchasing opportunities to its clients. Virtual store offers domestic utilities, electronics, furniture and decoration items, besides wedding gift list service. CasasBahia.com.br is operated by Cnova Brasil, GPA’s e-commerce company.
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“Diversity is one of the most impactful and relevant themes for the future of the business. A diverse audience reflects the company’s profile and look under this aspect becomes priority and strategic”.
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