Launched in 1996, the e-commerce channel Pontofrio.com.br follows the same position of bricks-and-mortar stores. Virtual store offers several categories of products, such as eledomestic utilities, electronics, furniture, informatics and games.
The website also offers wedding gift list service. Pontofrio.com.br is operated by Cnova Brasil, GPA’s e-commerce company.
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“Diversity is one of the most impactful and relevant themes for the future of the business. A diverse audience reflects the company’s profile and look under this aspect becomes priority and strategic”.