Founded in 1946, Pontofrio was pioneer in electronics e-commerce in Brazil. The banner is one of the biggest electronics and furniture retail chains, focused on providing to the diverse client profiles a broad supply of technology suitable to their needs and items that best adapt to their day-to-day lives.
The company is operated by Via Varejo, one of GPA’s business units, which is also responsible for Casas Bahia’s administration.
Launched in 1996, the e-commerce channel Pontofrio.com.br follows the same position of bricks-and-mortar stores. Virtual store offers several categories of products, such as eledomestic utilities, electronics, furniture, informatics and games. The website also offers wedding gift list service. Pontofrio.com.br is operated by Cnova Brasil, GPA’s e-commerce company.
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“Diversity is one of the most impactful and relevant themes for the future of the business. A diverse audience reflects the company’s profile and look under this aspect becomes priority and strategic”.
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