Éxito Group is the leading food retailer in Colombia with Éxito, Carulla, Super Inter, Surtimax and Surtimayorista brands, and in Uruguay with Disco and Devoto Groups. It also operates in Argentina with Libertad.
It has more than 700 stores and complementary businesses, and is the leading e-commerce in Colombia.
With an omnichannel, multiformat and multibrand strategy, it stands out with Fresh and Smart Market models, operated under Carulla and Éxito Wow brands.
Hypermarkets operate under Éxito, Géant and Libertad brands; premium supermarkets, under Carulla, Disco and Devoto; and in Proximity, it operates under Carulla and Éxito Express, Devoto and Libertad Express. To compete with low prices, it works with Surtimax and Super Inter, and Surtimayorista is the Group’s cash & carry banner.
Os hipermercados operam sob as marcas Éxito, Géant e Libertad; os supermercados premium, sob Carulla, Disco e Devoto; e em Proximidade, opera sob as marcas Carulla e Éxito Express, Devoto e Libertad Express. Para competir com preços baixos, atua com o Surtimax e Super Inter, e o Surtimayorista é a bandeira de cash&carry do Grupo.
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“Diversity is one of the most impactful and relevant themes for the future of the business. A diverse audience reflects the company’s profile and look under this aspect becomes priority and strategic”.