Multivarejo brings together the retail food segment operations, with Pão de Açúcar, Extra and its Proximity banners, with Minuto Pão de Açúcar and Mini Extra.
It operates with Pão de Açúcar in supermarket and e-commerce formats. With Extra, is available to clients in hypermarkets, supermarkets, e-commerce for foods, drugstores and fuel stations formats.
The Business Unit is also responsible for the exclusive brands division, with Qualitá, Taeq, Finlandek, Club des Sommeliers, Casino, Caras do Brasil, Cast and Confraria.
The products go through several development phases and are launched in the market after submitted to internal tests and with consumers in the Exclusive Brands Innovation Center.
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“Diversity is one of the most impactful and relevant themes for the future of the business. A diverse audience reflects the company’s profile and look under this aspect becomes priority and strategic”.