Created by GPA and Raia Drogasil *, the company is born as a platform of products and services to accumulate and redeem points, offering discounts and other benefits to its loyal customers. Stix Fidelidade is the first Brazilian coalition of retailers with nationwide footprint and will have as its program anchors Extra, Pão de Açúcar, Drogasil and Droga Raia brands. Starting from the second half of 2020, customers who shop at Droga Raia, Drogasil, Extra and Pão de Açúcar stores and the stores of other partners that will join the coalition, may accumulate Stix points in a single account.
Stix Fidelidade will have as strategic partner Banco Itaú, one of Brazil’s leading banks and a benchmark in cards and loyalty programs.
* The transaction is subject to prior review and authorization by CADE (Administrative Council for Economic Defense).
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“Diversity is one of the most impactful and relevant themes for the future of the business. A diverse audience reflects the company’s profile and look under this aspect becomes priority and strategic”.