Exclusive brand Chef was created by Assaí Atacadista with the purpose to offer high quality food products at accessible prices.
Among the items are frozen french fries, bread mixes, pastas and frozen vegetables.
The packages were designed to identify and communicate to clients the brand’s main attributes, such as flavor, quality, accessibility and cost-benefit.
The design of the package create identification and communicate to customers their key attributes such as taste, quality, accessibility, cost-effectiveness and profitability.
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“Diversity is one of the most impactful and relevant themes for the future of the business. A diverse audience reflects the company’s profile and look under this aspect becomes priority and strategic”.
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