The pioneer startup in the food segment was acquired by GPA in November 2019 and offers ready meals and food kits to ensure convenience, fresh food and quality to customers. The kits have recipes signed by chefs and come with all the necessary ingredients and in the right quantities for preparing meals, combining flavor, practicality and new culinary experiences. It is possible to buy by subscription, at the Cheftime website or at the Pão de Açúcar, Minuto Pão de Açúcar, Extra and e-commerce stores.
GPA’s gastronomy brand also provides ready-to-eat and ready-to-eat meals, offering ready-to-eat and ready-to-go solutions in the Company’s stores, as well as digital gastronomic content integrated with offline experiences.
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“Diversity is one of the most impactful and relevant themes for the future of the business. A diverse audience reflects the company’s profile and look under this aspect becomes priority and strategic”.