In 2013, GPA presented to Brazilian market the exclusive brand Finlandek.
With a wide line of kitchenware, dinnerware, bed, bath and decoration products, Finlandek strengthens the Company’s strategy of investing and expanding its exclusive brands portfolio.
The brand brings to consumers products with modern design, quality at competitive prices and has the purpose to bring style to the simplest day-to-day objects. Finlandek also offers options to most demanding consumers with Select line, which has more sophisticated kitchenware and bath items.
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“Diversity is one of the most impactful and relevant themes for the future of the business. A diverse audience reflects the company’s profile and look under this aspect becomes priority and strategic”.
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