GPA has innovation in its DNA and there is a corporate structure exclusively dedicated to the topic.
The department is responsible for initiatives that aim to strengthen relationship with retail startups and to identify innovative solutions that benefit GPA’s businesses. A successful example is Pitch Day Pão de Açúcar, which had its first edition in 2017.
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“Diversity is one of the most impactful and relevant themes for the future of the business. A diverse audience reflects the company’s profile and look under this aspect becomes priority and strategic”.