Pão de Açúcar
GPA’s premium supermarket format, Pão de Açúcar offers products ranging from the basics to the most sophisticated.
The chain is known for pioneering launches and offering innovative services in retail, such as wine consultants and attendants specialized in cheeses. The banner continues to be a point of reference in promoting concepts of healthfulness and sustainability, bringing innovations to customers.
Pão de Açúcar launched, in 1995, the first e-commerce for food in Brazil: Pão de Açúcar Delivery.
It was also the first chain to create a loyalty program in Brazilian retail segment, Pão de Açúcar Mais, in 2000, and to present the ‘green store’ model, with sustainable building and operation concepts, in 2008.
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